Empower Field

When the Denver Broncos, Empower Retirement, and the Denver Municipal Stadium decided to move forward with the re-branding of their stadium, no one knew there was a pandemic about to hit our country. Even during a pandemic, Jones Sign’s horsepower was able to complete this $2.9 million worth of work in 12 weeks, all prior to the first event in early July. Our team formulated a plan to isolate an experienced team, and accomplished our goal. There were (9) nine signs and over 13,000 sq. ft. of ACM work. The project included an 87' w x 45' h primary identification sign on the south end of the stadium where we designed, engineered, fabricated, and installed the substructure for this massive sign.One of the challenges of this project was the programming of Empower's flag logo. Each of the signs on this project included RGB programmable lighting within the flags to make them appear as they were waving in the wind. Our electronics and lighting specialists programmed these at our facility but had to reprogram them in the field due to spatial considerations. The pixel point system is one-of-a-kind, designed by Jones Sign. It employs multi-universe individual control of over 4500 pixels to achieve the effect of a waving flag at each elevation. With the help of Monigle Associates and Empower's marketing team, we were able to calibrate the animation with on-site personnel and zoom technology.

‍