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the project
Jones Sports teamed up with the Milwaukee Brewers to rebrand Miller Park into American Family Field. Our role was to fully integrate the new brand into the existing facility's internal and external architecture and signage. Our services included conceptual design, design engineering, preconstruction, permitting, modular fabrication, and installation.
- ServicesRebranding
- LocationMilwaukee, WI
Project Elements
- Six stadium sponsorship signs
- LED illumination
Services Rendered
- Conceptual Design
- Design Engineering
- Preconstruction
- Permitting
- Modular Fabrication
- Installation
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The Challenge
Jones Sports won the bid to rebrand six ballpark signs at the existing Milwaukee Brewers stadium. The largest sign sits above the main stadium entrance where the stadium roof separates to open. The remaining signs are located above the scoreboard, on two sides of the clock tower, and on the pylon sign along Interstate 94. This was an existing stadium which meant we had to work with the existing architectural design and spacing.
The Solution
This rebranding project was a team effort. Jones Sports provided start-to-finish services beginning with conceptual design and design engineering and concluding with final installation. We managed the preconstruction process, including permitting, for the Brewers and utilized modular fabrication techniques to streamline the installation process and minimize disruption on-site during installation.
The Result
Our team knocked it out of the park. American Family Field is illuminated with six new identification signs. Over two miles of LED lights illuminate the stadium, with the main stadium entrance sign making up one mile's worth of those LEDs alone.
the work
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